If you use YouTube to host the videos on your website you run the risk of advertising your nearest rivals after each video has finished playing. This is because YouTube “helpfully” provides 9 alternative “related” videos as choices to click on when any video finishes. Great if you are looking for more pop videos from your favorite band but not so good if you are trying to set yourself apart from your competition.
There’s nothing you can do about this on the YouTube main site but when you embed the video on your own site there is a way around this.
Simply add the code &rel=0 after the video url. (or get your webmaster to do it)
e.g if the embed code from YouTube for your videos is:
<iframe width=”560″ height=”315″ src=”//www.youtube.com/embed/3ygRTw” frameborder=”0″ allowfullscreen></iframe>
simply add “&rel=0” to the end of the YouTube URL, while leaving everything else exactly the same.
<iframe width=”560″ height=”315″ src=”//www.youtube.com/embed/3ygRTw&rel=0” frameborder=”0″ allowfullscreen></iframe>
Now the video will fade to black when it stops. No more competitors appearing free of charge on your website.
But, remember…YouTube can and does move the goalposts regularly without telling anyone so be vigilant. This code works today but whose to say whether it will still have the same effect in three months time?
TIP: Host all your website videos (the ones embedded on your website) on Vimeo which offers a load more options for what happens before during and after your video plays.
Only use YouTube as a search engine for your videos. Google owns YouTube so videos always appear on the first page.
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