Videos for exhibitions
Everyone wants a video running on their trade show stand. A looped video running on a well designed stand can be a great asset to any company. But before you spend the money think carefully about how it’s going to earn it’s keep.
It’s no longer acceptable to simply plop your corporate video onto an exhibition loop video. It costs very little to have a version of the video produced which relates to the show you are attending and the particular products/services which you are promoting at the show.
Click on the small image above to see an example of a good exhibition video. Produced for Renishaw and intended to keep driving home the three key product messages. There’s enough happening on the screen for the video to stop somebody walking past the stand. (The music on this version is there for your delight only – the exhibition version, of course, had no sound.) As for branding and product information…that was all around on the stand itself – no need to clutter the video with it.
To discuss how your next trade show video can be more effective email firstname.lastname@example.org