Trends in retailing show that just offering the option to watch a product video is already a selling point. How could that be?
It it has to do with consumer behavior and the trust factor. People feel more secure if they know you are able to show video on your site. 1) Because it means you trust your product enough to show it in full multi-dimensional format, and 2) Because it means you are an etailer that invests in your site, bringing your customers the best user experience possible. It makes your site seem more reliable which in turn increases consumer confidence. Coupled with the fact that web video is appearing in Google’s ‘first ten’ more and more, a web video it will do wonders for your SEO as well.