YouTube has changed the deal for B2B companies
YouTube has bowed out and left us all in the lurch by changing the rules – and without bothering to tell anyone.
Before, you could happily place a YouTube video on your B2B website and know that when it ended it would revert back to the opening frame.
Now, if you use YouTube videos on your B2B website, or anywhere else for that matter you no longer have control over what happens when the video finishes.
Now, lots of ‘related videos’ will appear as a choice for your visitors when your video finishes. And there’s no deal to work around it.
‘So what’ you say.
So your competitors can now appear on your website. (and they quite likely will as their tags will doubtless be very similar to yours) and sit there for all to see until your visitor leaves.
Which is fine if that makes you happy – but I doubt that it does.
I advise you to check the videos on your own website right now.
There is a solution but you need to be quick to prevent visitors to your website clicking on something like this:
There used to be a little bit of code that those in the know (like your web designer) could use to prevent any other ‘related videos’ appearing when yours had finished playing.
Not any more!
YouTube has disabled that code and it is now by-passed.
Which makes YouTube fairly useless for B2B companies and anyone else who doesn’t want to advertise their competitors.
When pressed YouTube did make an official statement:
“related videos are an important part of YouTube’s core user experience, and these changes help to make the YouTube viewing experience consistent across different platforms”.
Well it’s their channel and they can do what they like with it I suppose…
Michael Kilcooley, Producer, Meantime Media
Tel 01453 887733 (office hours)
Mob 07901 857771 (any time)
Meantime Media specialises in video for small business. With our broadcast editorial experience we create compelling videos for B2B clients. For social media, websites, mobile or tradeshow presentations.
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