Video Marketing has probably been around longer than you’d expect (as far back as 1941!) but it’s only in the last decade or so that we’ve truly harnessed the influence of a successful video campaign. We’ve taken a look at the history of video marketing and how it’s transformed to become one of the most […]
Death by PowerPoint
Can you remember the last PowerPoint presentation you saw? Neither can I. Can you even remember one of the key points made by the presenter? Right now there are millions of PowerPoint presentations being delivered. Most will have too much text and far too few images. Very few will have embedded relevant video. All will […]
Emotion in video gets response
Emotion Vs. Logic In Sales, Marketing And Advertising All people make buying decisions based on emotion; therefore marketing should use emotion to sell what people want, not what you think they “need” or want them to need. Yes, this is really, actually true. Engineers, accountants, executives, attorneys, housewives, and ministers – PhD’s, delivery drivers and […]