Re-purpose your e-commerce video content Any quality content you create will require investment. It stands to reason that you’ll want to make the most of that investment. Any quality material you’ve crafted can and should be syndicated via as many relevant channels as possible – blog posts, newsletters, Facebook page and Twitter feed, etc. etc. etc. […]
Web Video Sells, whether it is watched or not…?
Within the last year or small business’ including retailers are waking up to the power of video as a marketing tool that builds customer confidence and increases conversion rates. The amazing thing about video is that it works to this effect whether it’s watched or not. ( YouTube 2014) In other words, just by adding […]
How to block Youtube advertising
YouTube makes all its money from advertising. Good for them. However I hate YouTube ads. Here is a simple command, which you enter in the developer console, to disable all YouTube ads landing on your PC. Click on any YouTube video. Open the developer console (Ctrl-Shift-J for Chrome, Ctrl-Shift-K for Firefox) Enter the following code: document.cookie=”VISITOR_INFO1_LIVE=oKckVSqvaGw; path=/; […]
Why are your competitors appearing on your website?
If you use YouTube to host the videos on your website you run the risk of advertising your nearest rivals after each video has finished playing. This is because YouTube “helpfully” provides 9 alternative “related” videos as choices to click on when any video finishes. Great if you are looking for more pop videos from […]
Death by PowerPoint
Can you remember the last PowerPoint presentation you saw? Neither can I. Can you even remember one of the key points made by the presenter? Right now there are millions of PowerPoint presentations being delivered. Most will have too much text and far too few images. Very few will have embedded relevant video. All will […]
Emotion in video gets response
Emotion Vs. Logic In Sales, Marketing And Advertising All people make buying decisions based on emotion; therefore marketing should use emotion to sell what people want, not what you think they “need” or want them to need. Yes, this is really, actually true. Engineers, accountants, executives, attorneys, housewives, and ministers – PhD’s, delivery drivers and […]